Martin Neumann, who also writes for The Blog Herald, commented on my recent post regarding Instablogs niche gadget blogs. He, just like me, thinks it’s a good idea to go deep rather than wide (his words, but still true) as a blog network, delivering niche sites within the network rather than competing with established hotshots.

Like Instablogs does, because by launching their niche gadget blogs they won’t fall victim to giants like Engadget or Gizmodo.

How would I apply that to my (still) fictional blog network? Well I would, for starters, pick a niche and get crackin’ with no less than two, perhaps three, blogs. They in turn would be going deeper into the niche and therefore not compete with whatever established major blog that’s available. For let’s face it, there’s at least a couple players in every niche and some of them are bound to be so bit that they feel like the niche standard or sorts. By going under their radar the startup blogs would actually be a better choice for readers particularly interested in this part of the niche. Granted, none of my startup blogs would have a chance of achieving the traffic of a wide and successful blog covering the whole niche, but such would have a harder time getting established.

Now my blog network has a couple of deep going sites in a selected niche, two or three. So now I do it all over again, with a new niche, rather than going deeper into the first one. This is because I don’t want my network to be firmly attached to one particular niche, I want it to span wider. When niche #2 goes online (again, two or three blogs going deeper into the niche) I’d make sure to brand each niche in a nice way so that they would feel separate, but still a part of the blog network.

And so it’s officially a serial, the blog network posts, here at tdhedengren.com! Stick with me as I go with this.