For once I decided to show up at a gaming PR event, probably the event this year. The Swedish PlayStation3 launch party sported A and B-list celebrities, free booze, a Lebanese buffet that I never got near, way to many people and a whole bunch of PlayStation3 demo stands that wasn’t as crowded as the bar.

Oh, and a bikini model on a swing in the ceiling.

There are some photos up in this post on Kong, as well as a few from the midnight launch at a big retailer in Stockholm. Don’t try to read it unless you know Swedish, just scroll down.

All in all I had a nice evening and I got to meet up with a lot of people I haven’t seen in a while. In spite of that, I’m guessing it’ll be another year before I attend a gaming PR event again. It’s just not my cup of tea.