Comments on: Quick Tips for Your Press Release Needs http://tdhedengren.com/blog/quick-tips-for-your-press-release-needs/ The portfolio of Thord Daniel Hedengren Mon, 30 Nov 2009 03:29:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Thord Daniel Hedengren http://tdhedengren.com/blog/quick-tips-for-your-press-release-needs/comment-page-1/#comment-541 Thord Daniel Hedengren Mon, 23 Jun 2008 07:35:29 +0000 http://tdhedengren.com/?p=338#comment-541 Well, first of all it might be a good idea to actually target the right audience. While I am interested in a lot of stuff, you won't get a story on The Blog Herald about loudspeakers, it is as easy as that. I believe too many PR reps are taking the easy route and just e-mails their press releases and/or pitches to as many bloggers as they can. That is not the way to go. Newsworthy is what might be news for the publication in question, so targeting is key. Well, first of all it might be a good idea to actually target the right audience. While I am interested in a lot of stuff, you won’t get a story on The Blog Herald about loudspeakers, it is as easy as that. I believe too many PR reps are taking the easy route and just e-mails their press releases and/or pitches to as many bloggers as they can. That is not the way to go. Newsworthy is what might be news for the publication in question, so targeting is key.

]]> By: Nate Moller http://tdhedengren.com/blog/quick-tips-for-your-press-release-needs/comment-page-1/#comment-484 Nate Moller Wed, 18 Jun 2008 13:55:26 +0000 http://tdhedengren.com/?p=338#comment-484 I recently did an <a href="http://mollermarketing.com/2008/06/17/how-to-use-press-releases-for-effective-online-marketing/" rel="nofollow">interview with Janet Meiners</a>, guest writer for Andy Beal's MarketingPilgrim.com. She recently wrote a press release for ShoeMoney (Jeremy Shoemaker) that was given an editorial rating of 5/5 on PR Web and got him tons of offline publicity. Here are 5 tips she gave for Press Release Writers: 1. Find a good newsworth story 2. Tie your story in to a larger story 3. Use keyword phrases strategically 4. Attend the PRWeb.com seminar 5. Warning - Don’t overdo it My question to you is, how do you define "newsworthy" when it appears there is so much SPAM out there (people just trying to build links and not really caring about quality content)? Thanks for your feedback. I recently did an interview with Janet Meiners, guest writer for Andy Beal’s MarketingPilgrim.com. She recently wrote a press release for ShoeMoney (Jeremy Shoemaker) that was given an editorial rating of 5/5 on PR Web and got him tons of offline publicity.

Here are 5 tips she gave for Press Release Writers:

1. Find a good newsworth story
2. Tie your story in to a larger story
3. Use keyword phrases strategically
4. Attend the PRWeb.com seminar
5. Warning – Don’t overdo it

My question to you is, how do you define “newsworthy” when it appears there is so much SPAM out there (people just trying to build links and not really caring about quality content)?

Thanks for your feedback.

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