SeaWaves Technology have announced the beta launch of celebrity social news site Glamorati, with the corresponding celeb news blog. This is from the launch post:

Our concept with Glamorati was to develop a brand that simultaneously represented the average person’s A) love of celebrity culture and B) hatred of celebrity culture. In other words, “the Glamorati” stands for “common people who enjoy track ing the lives of celebrities, but enjoy mocking them too.”

I worked with SeaWaves in this venture, just like I did with the EatonWeb Blog Directory. The idea was to make a site that appealed to the celebrity loving mainstream crowd, with social features, sort of, with lots of color. I’ll be watching this one evolve, after all, it’s just in beta right now.