I’m doing the capital mistake when launching rethord.com, and I hope you know it. I know all about it, it would be shameful not to, given my track record with blog launches and projects started over the last ten years. And yes, I’ll go into that at another time.

So what is it already?

Always have your site ready before the launch. No under construction signs or stuff like that, it’s not only unprofessional, it’s also tacky (I’ve left them out here though). Don’t launch sites that aren’t done yet! More