Laura Spencer over at Business and Blogging did a follow-up on my Would You Trust an Online Friend post, but with a slightly different twist. She takes the business blogger angle, naturally, and rephrasing the question like so.

In fact, I would ask the question in this way: Do your readers trust you enough to do business with you?

This is a valid question if any, for any blogger really, although the business could be swapped for if there is trust enough to follow a shopping advice, or even returning to your blog for more at all. Laura provides five suggestions on how business bloggers can build trust:

1. Be genuine.
2. Be reliable.
3. Be consistent.
4. Be responsive.
5. Be current.

Naturally, she’s got explanations for these in her post, all worth to consider. More