I get a lot of press releases these days. Actually, I’ve always gotten a lot of them, but the last year or so they have increased. Being the editor of The Blog Herald adds to it of course, so there’s a lot of companies and people wanting me to write about their service. So how often do I pick up on a press release? Not very, actually, and that’s because the PR people fails to spark my interest.

Here’s a bit of free advice for you PR reps out there, trying to get me to write about your service. More